Abstract
In a world of constant information and immediate communication, new media literacy (NML) is important. Research on NML is essential for many communities worldwide. This study analyzed the NML levels of 614 Vietnamese individuals aged 18 to 71 (M = 30.8, SD = 9.46) using an adapted and validated version of the 35-item NML scale. Linguistic and metrical parity was achieved via exploratory and confirmatory factor analyses, and validation and reliability testing. Results revealed that this new setting was suitable for the adapted scale. Results also indicated that compared to critical literacy, functional literacy is more effective, and that NML is influenced by age, time spent online, and social media profiles.
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