Abstract
The rapidly changing environmental factors of the modern world and the global socio - economic and political crises, have required the large-scale development of communication media technologies and their proper integration into healthcare governance. As never before, the use of modern, popular and affordable means of social media and internet advances in the healthcare sector - active involvement in the process of dissemination of information and communication has become topical. The need to exchange information remotely and strengthen preventive measures for health protection has been outlined. The World Health Organization has named information and communication technologies as one of the key revolutionary developments in modern international health in its action plan. Information technologies provide structuring-segmentation and proper mobilization of the social communication audience, which significantly determines the successful implementation of communication. Rational, people- friendly, economics and efficiency - based management of the health sector, based on social - communication technologies is directly linked to the country governance strategy and state interests at the national level. Keywords: Social-communication technologies, anti-crisis management of the healthcare sector, communication barriers, information asymmetry.
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