Abstract
What criteria would you use when selecting a gift for your friend? Some of you might—while trying to keep a clear picture of your friend’s face in mind—choose something that they would love. Others, however, might choose something based on what they feel would be useful or beneficial to the friend. The former attitude is the one anthropologists take when conducting surveys and other research in their field; in other words, they try to understand and clarify how the individual informants and populations that they are researching understand their world. Incorporating such an attitude in medical education can be expected to enhance the education experience.
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