Abstract
Graphic design’s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributor’s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributor’s identity on the packaging. Based on this study, the contributor’s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR).
Highlights
BackgroundThe tsunami in the Indian Ocean on 26 December 2004 killed at least 200,000 people in countries as far apart as Indonesia, Thailand, Sri Lanka and Somalia
I can say that packaging is an effective media to promote the World Food Programme (WFP) Programme and graphic design is an important element to communicate the Corporate Social Responsibility
Looking at the elements of packaging design, typography dominates in informing the donation of World Food Programme (WFP) and the invol
Summary
The tsunami in the Indian Ocean on 26 December 2004 killed at least 200,000 people in countries as far apart as Indonesia, Thailand, Sri Lanka and Somalia. In direct involvement the company runs the CSR program by organizing the social activity or giving donation to society without any agency. For this task, a company usually assigns a senior official, like corporate secretary or public affair manager or a part of public relation duty. A few months after the disaster in Jogjakarta I received a biscuit packaging named Biskiz Susu On the package it is written ―Bantuan dari United Nations World Food Programme Kerjasama Dengan Pemerintah Indonesia.‖ (The Help from United Nations World Food Program in Collaboration with the Indonesian Government). Aid activities provide recovery rations to the most vulnerable tsunami survivors, boost primary school attendance, encourage TB patients to finish their treatment, help people improve their livelihoods and assist communities to develop. Pregnant women and nursing mothers receive fortified noodles; children receive either fortified biscuits or fortified blended food (Greater Jakarta, East Java, NTT, NTB, south Sulawesi and Aceh & Nias); School Meals– about 320,000 primary school students receive fortified biscuits in class every day to increase attendance and performance (Greater Jakarta, East Java, NTT, NTB and Aceh & Nias); TB assistance–rice and fortified noodles to 105,000 TB patients and their families to encourage patients to finish their treatment regime and provide extra nutrition to help them fight the disease (Greater Jakarta, East Java, NTB, NTT and south Sulawesi)
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