Abstract
This chapter introduces the second key concept of the book: mattering. We argue that the drive to matter is a deeply significant psycho-social phenomenon, characterized by a need to feel that you are significant to others, and to feel you have some effect on the world – to be recognized by others and to be a consequential force. We explore the cultural, emotional and psychological complexity of mattering, before outlining a number of global social processes which we believe may be making the quest to matter more complicated, difficult and ambiguous.
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