The importance of leadership in improving sales in 'Telekom Srbija' JSC

Abstract

This paper analyzes the importance of vertical functions (management) of organizations in the case of 'Telekom' JSC, Serbia, in order to improve the horizontal functions (sales). Every organization, regardless of whether its business is selling services or sale of products, for the ultimate goal must have further growth and development, to the satisfaction of the owners (private or state equity), employees and end users of services or products. Only in this way can it achieve its primary task, which is to operate positively and to take ail measures for profit maximization. The aim is to highlight the measures that are to be taken, in order to improve sales, by the manager or by the employees. It is essential that the organization has a high-quality organizational structure, so that there is a detailed analysis of each position and task which that position entails, effective and efficient work of all branches of the 'Telekom' Serbia JSC, that should be uprgraded to a higher level by employee motivation, initiative rewards, as well as by introducing newideas.