Abstract
PurposeThis paper aims to provide insight of virtual onboarding and the importance of good technology and making good first impressions in the hybrid working era.Design/methodology/approachThe paper followed a structured opinion piece byline, taking into account statistics and research from survey and methodology to include factual points on the current situation of employee experience in hybrid working.FindingsThe paper provides empirical insights about how change is brought about during internal brand building. It suggests that successful leaders act as “integrating forces” on two levels: integrating the elements of corporate identity structures, and mediating between the corporate branding structures and the individual.Originality/valueThis paper fulfils an identified need for businesses to drive good employee experience when virtual onboarding.
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