Abstract
This study aims to find out how important the use of English is in developing the tourism sector in Banda Aceh and to find out how English is currently used in the development of the tourism sector in Banda Aceh. The research method used a mixed-method design. The research participants were the leaders and staff at the Banda Aceh City Tourism Office, Kana Tour and Travel, MU Wisata Tour and Travel Company, and Awa Tour and Travel which consists of 30 people, they are 4 leaders and 26 staff. This study used questionnaires and interviews as the instruments. The formula used to analyze the questionnaire data was the percentage formula from the Likert scale, and the interviews results were done through data transcription. After collecting data, it was found that based on the questionnaire answers of the staffs (at Banda Aceh City Tourism Office and Travel Agencies), the results of using English in the development of the tourism sector in Banda Aceh reached 93% which were considered important, and only 7% were not important. Meanwhile, currently in the tourism sector in Banda Aceh, English was also very important to use. These results are based on the interview answers of the leaders (at the Banda Aceh City Tourism Office and Travel Agencies). But the reasons for using it were different, such as making tour packages, providing tourism information, managing travel documents, interacting with international customers, carrying out activities in their respective fields, and working with other relevant agencies.
Highlights
Nowadays, in Aceh during the implementation of "Aceh Kreatif", the tourism sector in BandaAceh increased rapidly
The following is data from research that has been carried out: The Questionnaire Results from the Staff of the Banda Aceh City Tourism Office The purpose of using this point is to determine the authenticity of the answers made by 17 staff at the Banda Aceh City Tourism Office
The Questionnaire Results from the Staff of the Travel Agencies All questionnaires about How important is the use of English in developing the tourism sector in
Summary
In Aceh during the implementation of "Aceh Kreatif", the tourism sector in BandaAceh increased rapidly. One of the flagship programs being developed by the Aceh Provincial Government (Pemprov) is the development of the tourism sector combined with the development of community creative businesses. The Aceh government is aggressively promoting tourism and cultural objects as halal tourism to the world or international level. The selection of Aceh as the World's Best Halal Cultural Destination has further encouraged us to be more enthusiastic about promoting and improving various tourist facilities. For the development of the tourism sector, it continues to carry out promotions and improvements in various fields. Yasmin et al (2016) claim that English is needed for tourism workers in three important ways, namely promotion, placement, and personal branding. It is clear that English is mandatory for tourism workers from the lower up to the upper level since it is believed that a good
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