THE IMPORTANCE OF DRIVING SCHOOLS IN THE LATVIAN ECONOMY AND THEIR FINANCING POSSIBILITIES

Abstract

The demand for training for various categories of vehicles has been constant over several years. However, there is still a need for more professionals in the labor market for cargo and passenger carriers. Therefore, to ensure qualified employees in the transport sector, the availability of driving schools in all regions of Latvia, high-quality training, and adequate service prices, which would correspond to the capabilities of different households, are essential. Small and new driving schools, to win the market segment by competing with the leading driving schools in Latvia, must think about the quality of the offered services, compliance with customer requirements, and plan financing options - own or borrowed capital. The novelty of the research: the author investigated the importance of driving schools in the economy and their financing possibilities using European Social Fund projects.