Abstract
<p>With the aim to investigate existence of difference between responses of selected groups of young consumers representatives toward information associated with knowledge about food quality, labeling, safety and conditions of the product use, the results of survey were analyzed crossing the groups of consumers regarding: (1) education and (2) gender, with the other variables: (i) information related to food quality, labeling and food safety; (ii) information related to food safety; (iii) information associated with individual experience in food purchasing, preparing and consuming. The questionnaire offered answers with three grade of importance. Our research showed that groups of students formed on the basis of their education and gender, in our survey considered as representatives of young adults, had different interest for selected set of information included in the statements connected with food quality, safety and food choice. The results showed that there is a need for better informing and education of consumers about food quality and safety, labels and labeling, and how to use and interpret labels content. The results of research represent a qualitative set of information related to the food preference, which could be useful for creation and development guidelines for consumers’ better informing and education.</p>
Highlights
With important changes in lifestyles, demographic composition of the various social groups and with globalization of food markets, the food supply is growing rapidly in size and diversity
With the aim to investigate existence of difference between responses of selected groups of young consumers representatives toward information associated with knowledge about food quality, labeling, safety and conditions of the product use, the results of survey were analyzed crossing the groups of consumers regarding: (1) education and (2) gender, with the other variables: (i) information related to food quality, labeling and food safety; (ii) information related to food safety; (iii) information associated with individual experience in food purchasing, preparing and consuming
Our research showed that groups of students formed on the basis of their education and gender, in our survey considered as representatives of young adults, had different interest for selected set of information included in the statements connected with food quality, safety and food choice
Summary
With important changes in lifestyles, demographic composition of the various social groups and with globalization of food markets, the food supply is growing rapidly in size and diversity. When decide to purchase some food product, consumers often base their first decisions on the products value, on visual appearance and product presentation or advertising (Bahamonde, Diez, Quevedo, Luaces, & del Coz, 2007; Becker, van Rompay, Schifferstein, & Galetzka, 2011), but most people make food choice decisions based on rational grounds. The perceived quality of a food product is determined by many factors. Numerous surveys have shown that consumers research is difficult for realization because of the subtle and complex nature of food products stimuli at the point of purchase, during preparing and consumption (Connors, Bisogni, Sobal, & Devine, 2001; Garber Jr., Hyatt, & Starr Jr., 2003; Bahamonde et al, 2007; Al-Khamees, 2009). Consumers’ knowledge on food quality, nutrition and food safety is related to the level of their education, economic status and concern about exposure to additives and contaminants (O’Key & Hugh-Jones, 2010; Heiman & Lowengart, 2011; Grujić et al, 2013)
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