Abstract
E-commerce is growing for several reasons. Despite many advantages there is a dilemma for internet vendors: mistrust. Confidence is an essential requirement for social behavior. Unfortunately uncertainty is particularly large in e-commerce. So firms have to be aware of the necessity and possibilities of building consumer confidence. Many countries recognized the challenge and have founded institutions to promote trust in e-commerce and foster the creation of e-commerce codes of conduct. This paper mentions some of these programs and gives suggestions on how e-business firms can promote their trustability.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
