THE IMPORTANCE OF ACTIVATING ENTREPRENEURSHIP AND INNOVATION OF ECONOMIC AGENTS FUNCTIONING IN THE ECONOMY AND CONTEMPORARY TRENDS IN TEACHING ENTREPRENEURSHIP IN HIGHER EDUCATION

Abstract

This article describes the key determinants of the importance and need for the activation of entre-preneurship and innovation for the effective development of economic entities in Poland and the improvement of market efficiency. The process of activating economic activity and creating innova-tion is possible primarily through the use of specific systemic solutions that improve the operation of economic entities, as well as various institutions functioning in their environment. In the context of effective development of economic entities, the issue of activation of innovativeness and entrepre-neurship is a particularly important determinant, as in this way it is possible to significantly in-crease the economic effectiveness of a given entity, improve its financial situation and, as a conse-quence, also increase tax revenues to the state and municipal budgets. On the other hand, it is also important to improve business-social relations between enterprises and state and local government bodies. Efficient implementation of programmes activating entrepreneurship and innovativeness is determined by the process of developing correlations and feedback in the area of cooperation be-tween enterprises, local government units and other institutions of closer and further business environment, including state authorities. Economic growth in Poland is to a large extent determined by innovativeness and entrepreneurship of local and national economic entities. Apart from that, in this article a diagnosis of contemporary trends in teaching entrepreneurship in higher education has been conducted on the example of characteristics of applied didactic methods at the Academy of Entrepreneurship in Warsaw. The aim of the didactic methods used at the university described in this article is, among others, shaping entrepreneurial and pro-innovative attitudes of students.