The Implicit Achievement Motive in the Writing Style.

Abstract

Linguistic theories and research indicate that unconscious processes should influence the content, but moreover also the way how things are expressed. As the first is well researched and the second is almost neglected, I want to assess how the writing style of a person is related to the implicit achievement motive and its two components hope of success (HS) and fear of failure (FF). Therefore, thematic apperception test/picture story exercise responses of 2942 persons were analyzed regarding the three writing style features (1) syntax, (2) nominal/verbal writing, and (3) function words. According to the assumptions, the results of two independent measures (Stanford Parser and LIWC) show that a verbal fluent writing style with simple syntax is associated with HS, whereby FF-motivated people show nominal writing with interjections, conjunctions, and complex punctuations.