Abstract
This research study does seek to investigate and presumably explore managers’ prospect and attitude towardsthe implications/reflections of European economic integration in Kosovo’s business environment. In this regard,in order to have rich data twenty-four (24) in-depth semi structured interviews have been conducted withdifferent managers’ that currently are working in fourteen (14) variety organizations. This particular researchstudy explicitly argues the importance and relevance of economic integration process in managers’ convictiontowards creating a wide range of business opportunities as a result of removing the current trade barriers. Thiscomprehensive process does prompt organizations to expand their business scope of activities as well asdeveloping business ties with foreign counterparts that could have direct impact in improving organizationscompetitive advantage. In addition, even though, this economic process is conceived as great source of creatingnew opportunities from managers’ prospect, the main concern though is whether the current Kosovo’sorganization does have the intellectual, technical, infrastructural and logistical capacities to embrace thiseconomic process accordingly.
Highlights
In the current global economy, organizations do confront with numbers of challenges like: globalization process, the fast rate of development technology, and internet revolution that lead organizations to dramatically shift its focus towards fulfilling customers needs and demands (Frels, Shervani & Srivastava, 2003; Khan & Bashar, 2010)
The literature review about economic integration and the impact upon business environment explicitly emphasizes the benefits that business organizations will have as a result of the broad opportunities that will be created which is the key indicator of envisioning the importance and relevance of this process (Marques & Ferreira, 2009)
In order to have a vivid picture about this process certainly it is necessary to investigate and understand profoundly the main aspects of implications/reflections of European economic integration in Kosovo’s business environment that prompts organizations to increase the awareness about the steps that need to be undertaken in order to be competitive in the market
Summary
In the current global economy, organizations do confront with numbers of challenges like: globalization process, the fast rate of development technology, and internet revolution that lead organizations to dramatically shift its focus towards fulfilling customers needs and demands (Frels, Shervani & Srivastava, 2003; Khan & Bashar, 2010) In this regard, the process of European economic integration it does create tremendous opportunities and challenges for number of business organizations to augment the existing volume of trade and investment in a unique and integrated market through increasing the mobility of capital that in the last instance it does help economies to grow (Shadlen, 2008). The process of innovation in this economic integration is crucial in creating a strong competitive advantage due to product differentiation that enlarges the likelihood for successfully penetrating in foreign markets as well www.ccsenet.org/ijbm
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
