The Implications of Realism School in the Printed Advertisement

Abstract

The study titled "The implications of Realism School in Printed Advertisements" delves into the significant themes related to reality and truth as a central focus in art, in contrast to other themes that rely on imagination. Realism School stands as one of the most prominent artistic movements that emerged as a reaction to Romanticism, which sought to escape reality and delve deep into imagination, illusions, and dreams. Realism, as a doctrine, places material, tangible reality as the primary consideration and envisions things clearly as they are in the real world. The research consists of four chapters. The first chapter presents the research problem, encapsulated in the question: "What are the reflections of Realism School in printed advertisements?" The objective is to uncover these reflections and define the key terms. The second chapter comprises two sections: the first discusses the foundations and concepts of Realism School, while the second explores the function and aesthetics of printed advertisements in social reality. This chapter concludes with indications of the theoretical framework. The third chapter elucidates the research community, research methodology, research tools, and the analysis of the research sample. Finally, the fourth chapter contains the research's conclusions.