The Implementation of Visual Communication Design Media after Conducting Service-Learning Program

Abstract

Visual communication design study mostly gives emphasis on the implementation of media such as print and digital media. The development of media is rapid; however, the use of media is still related to the current need. In a visual communication design class that implements Service-Learning program, students are assigned to do a destination branding project which helps private owners and the local government in need to promote cultural, historical and other potential places. Students come up with various media, and based on agreement, some are donated to the client. After a year, I conducted the research to find the implementation of visual communication design media. The research used a qualitative method through deep interviews and field observations with related clients. There are internal and external aspects that influence the decision to implement visual communication design media. It turned out that certain media could help to boost the promotion and have social and economic influences. The research findings could give information on how visual communication design media could function effectively after conducting Service-Learning program.