Abstract
Following the implementation of "doi moi" or economic renovation policies in Vietnam in the late 1980s, State-Owned Enterprises have been forced to compete in a market economy environment. This new focus on competition necessitates a change in the quality management system. Looking at the process of ISO 9000 implementation in two Vietnamese footwear companies, this article examines the effect of different interpretations by top management of the need for and commitment to ISO 9000 certification. The results suggest that management attitude plays an important role in determining the process and impact of ISO implementation.
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