Abstract
Covid-19 pandemic has been for almost two years. However, this pandemic is also turning the business flow into an online business, including Mataram city. Various type of online businesses has helped people to support their needs during the Covid-19 pandemic. One of them is Kedai Onyi, the niche market type in food catering with a low budget. The owners offer and develop the business on social media. The purpose of this research is to analyze and describe the implementation of online marketing communication used by the owner of Kedai Onyi based on the Integrated Marketing Communication (IMC) tools concept. This research is qualitative research with a descriptive method. The result of this research shows us that Kedai Onyi has implemented several IMC tools on its online business. But, the implementation is still not applied to the maximum level.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
