Abstract

This paper reviews the implementation of higher order thinking skills for teaching and learning in Malaysia. Several recent studies have found that there are issues with the implementation of higher order thinking skills from aspects such as lack of knowledge on the educators’ part, inadequate understanding of the strategies to inculcate HOTs amongst teachers, insufficient materials and references to teach HOTs and improper environmental settings to instil the learning of HOTs in the education classrooms. Teachers lack the appropriate pedagogical knowledge to teach HOT (Fisher, 1999; Zohar, 1999; Zohar and Schwartzer, 2005). This paper analyses further the implementation of higher order thinking skills for the teaching and learning of HOTs which is of paramount importance in order to address these rife matters.

Highlights

  • Tourism is the world’s largest income earner

  • A quantitative approach was used for this study to find out the relationship between service quality and customer satisfaction on Star Cruise Libra, Penang

  • The respondents agreed that their overall satisfaction with the service they experienced on Star Cruise with 49.0%, 27.5% responded with neutral, 27.5% with strongly agree

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Summary

Introduction

Tourism is the world’s largest income earner. It is a popular global leisure activity and the arrival of guests from abroad helps bolster a nation’s economy in many ways. More new and repeat tourists lead to more revenue for companies, which boosts performance-based pay to staff enhancing service quality in addition to facilitating investment in facility upgrades that help to exceed customer expectations (Albattat et al, 2019; Eraqi, 2006). While both service quality and customer satisfaction have been researched broadly within hospitality and tourism studies, little remains known about satisfaction in the specific context of the all-inclusive holiday sector. The objective of this research is to shine a light on the intricate and inter-influencing relationship between service quality and customer satisfaction aboard Star Cruises’ SuperStar Libra

Service Quality
Service Quality in the Cruise Industry
Customer Satisfaction
Cruise Industry
Star Cruises of the Genting Group
Research Hypotheses
Research Methodology
Data Analysis and Findings
Descriptive Analysis
Conclusions
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