Abstract
Framing effects is a widely discussed and applied concept in social psychology and various industries. This work evaluated the findings of six different studies regarding framing effects implementation in product advertising and political journalism in this review. It considered the influence of positive, and negative framing, verbal description, and vivid imagery included in the frame content. This article discovered that consumers familiarity with products could moderate positive and negative framing; moreover, negative framing and vivid imagery such as Instagram posts are especially persuasive in political propaganda and news coverage.
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