The Impediments of Intangible Cultural Heritage Inheritance and Conversation and the Path Breakthrough in the Context of Digital Survival

Abstract

As the people-oriented living cultural heritage, Intangible Cultural Heritage (ICH) represents the best embodiment of national culture, tremendously promoting the cultural identity. However, with the dramatic development of social economy, we are in an era of material worship, which narrows down the living space of ICH. This paper identifies three critical challenges in ICH safeguarding, so as to indicate that the majority of precious and prominent ICH is brought to the brink of extinction, in need of effective and energetic protective measures. Nevertheless, in the context of digital survival, the rapid progress of information technology and new media technology provides more possibilities for ICH inheritance and preservation. It’s of crucial significance to take the merits of media technology, constructing multi-platform communication channels, thus accomplishing the practical progress of ICH conservation.