The impacts of user readiness on perceived value

Abstract

AbstractImplementing of cloud computing continues to lead to changes in organizations, as it is connected with underlying organizational developments reducing across functional and organizational limitations. However, the endeavor is frequently regarded as a failure, partially because potential users resist this technology and changes driven by its introduction. This study highlights technology readiness (TR) and readiness for change (RC) as a way to ease an IT‐driven organizational change, incorporating cloud computing implementation. User readiness plays a significant role in easing resistance to such endeavors. Consequently, this study has tested the impacts of TR and RC on the perceived value of cloud computing resulting in its satisfaction. This study has developed a research model integrating TR and RC. This model has been then empirically verified employing data collected from users of high‐tech organizations in Taiwan. Structural equation analysis adopting LISREL has given significant evidences for all proposed hypotheses.