Abstract
This research investigates the implication of online reservation systems and their impact upon the hotel business in London City hotels. The resulting analyses consider the different distribution channels employed by the chain and independent hotels. The result of the mail questionnaire survey has been tested through statistical techniques, including means, t-test, and correlation coefficients. These findings have proven that regardless of how much money is being invested in the online reservation system, the reservation rate via the online system would not be affected. The system can be a useful tool for hotel managers as a competitive profit strategy.
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