Abstract
Although exporting performance and absorptive capacity, with its relevant antecedents have been studied extensively, rare of them have integrated these variables into a more comprehensive framework. Not only this study aims to synthesize extant knowledge on the subject based on meta-analysis and empirical verify the influences of absorptive capacity on export performance, but also the antecedents of absorptive capacity are evaluated. The assessment reveals that: all hypotheses are supported and the antecedents of absorptive capacity have small-to-medium effects size with positive relationship.
Highlights
As a result from the still fragmented knowledge regarding successful export practice--despite of it has been an important stream of international marketing research for over 25 years-, the importance of theories development in this exporting area is arising
This study argues that having promotion focus or prevention focus, being proactive toward customers’ needs or being responsive toward competitors’ actions in the market, and having ability to adapt will increase the level of absorptive capacity [3,4,5,6]
Two alternatives are used for inclusion: (1) correlational studies must present the correlation coefficient (r) or the standardized regression coefficient or (2) studies must present the related statistic (t-test, p-value) for the relationship between related variables. These statistics could be converted into effect size (r) and Fisher Z effect using Comprehensive Meta-Analysis (CMA) Software
Summary
As a result from the still fragmented knowledge regarding successful export practice--despite of it has been an important stream of international marketing research for over 25 years--, the importance of theories development in this exporting area is arising. It is essential to develop theory which focuses on the causal processes that give enlargement to variation in export performance among firms [1,2]. This study proposes three antecedents of absorptive capacity which are regulatory focus, export orientation, and organizational cultural intelligence. This study argues that having promotion focus or prevention focus, being proactive toward customers’ needs or being responsive toward competitors’ actions in the market, and having ability to adapt will increase the level of absorptive capacity [3,4,5,6]. This study discusses about under what conditions that these antecedents have stronger or weaker influences toward firms’ absorptive capacities in their export activities
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