Abstract
This study is based on the theories of service Science, value co-creation theory and service innovation, combined with existing literatures to in-depth analyze the service innovation performance. This research draws samples from 161 services enterprises in Pearl River delta, adopting structural equations modeling (SEM), aiming to explore in depth that co-production and innovation orientation have mediating effect and moderating effect between relationship property and service innovation performance. The findings show that relationship property has a positive impact on service innovation performance. Co-production has a moderating effect between relationship property and service innovation performance. Innovation orientation demonstrates partly positive mediating effect toward relationship property and service innovation performance. Implications for research and managerial practices were discussed.
Highlights
These service products are becoming more and more popular in the global market and create new opportunity of income increase for development of enterprises
Service innovation performance is affected by customers in network interaction to a large extent, while variables like relation property, co-production and innovation orientation are significant factors to determine whether communication between enterprises and customers is smooth or not
These provide theoretical basis for us to study the impacts of relationship property, co-production on Service Innovation performance
Summary
These service products are becoming more and more popular in the global market and create new opportunity of income increase for development of enterprises. (2016) The Impacts of Relationship Property, Co-Production on Service Innovation Performance. Relationship property, co-production has important effect on the enterprises’ service innovation performance. Some scholars have begun to investigate the relationship between the joint production and service innovation performance, such as Chen et al [4], Ursula and Grissemaim et al [5] had drawn similar conclusion that co-production had significant positive influence on service innovation performance, Tang et al [6] studied the telecommunications industry, and found that customers co-production had significant positive influence on the market performance. The research conclusion is helpful for understanding the role of customers in service innovation in a more comprehensive way and providing good reflection for service industry in the tough competition environment, and give guideline to enterprise about how to use co-production to improve service innovation performance. This paper including five parts: 1) Introduction, in this part we will briefly introduce the research content and significance. 2) Theory and hypothesis, we will review literatures and point out assumptions. 3) Research design, in this part we will introduce sample selection and data collection, the credibility and validity of data. 4) Data analysis and result, we will verify the intrinsic relationship between each variable. 5) Research conclusion and reflection, which will point out the theoretical significance, practical suggestions and limitation of this paper
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