Abstract
Online social networks directly influence the sectors by shaping the preferences of individuals. In this respect, it is not a coincidence that social media is seen as a digital marketing tool today. In this context, this study aims to examine the impacts of online social networks on accommodation preferences of tourists with a country case analysis. In accordance with this purpose, a questionnaire has been conducted with a large sample of 497 respondents. Data has been analysed using the frequency distributions, One-Way ANOVA Test, Tamhane t Test and Pearson Correlation Analysis. The main findings indicate that Turkish tourists use online social networks frequently, they intend to share their experiences and also there are differences in research and sharing attitudes as to education level. This study intends to make a contribution to the related literature by providing detailed evidences with a large sample from Turkey.
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