Abstract
This study explores the impacts of digressional strategies as a backward approach for achieving business success. In today's dynamic business environment, organizations constantly face challenges that require innovative and unconventional approaches. The concept of digressional strategies involves stepping back or taking a different path to reach the desired outcome. By examining the effectiveness of such strategies in various business contexts, this research article aims to provide valuable insights into alternative methods for achieving success. Through a combination of theoretical analysis and case studies, the study highlights the potential benefits and risks associated with adopting digressional strategies. The findings contribute to a deeper understanding of strategic decision-making processes and offer practical recommendations for organizations seeking to enhance their competitive advantage through unconventional approaches.
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