Abstract
Presently, due to the tourists' needs an experience of travel that different from traditional hotel, therefore the boutique hotel has become to one of the destination choice which the tourist can perceive more new experience. This study endeavor to find out the tourists' needs from boutique hotel and attractiveness of boutique hotel is a factor which influence to tourist satisfaction and return visit in the future. A total of 370 respondents completed a questionnaire conducted at Bangkok, Thailand during February 11st to February 25th, 2011. Descriptive statistics analysis, reliability analysis, regression analysis, pared-simple T test, and path analysis were used to analyze the data. The results reveal the attractiveness of boutique hotel and perceived attractiveness has a significant affects on tourist satisfaction and tourist satisfaction has a significant influence on revisit intention. Additionally, the attractiveness of boutique hotel and perceived attractiveness has an indirect effect via tourist satisfaction to revisit intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.