The impact of women's empowerment on sustainable tourism development: Mediating role of tourism involvement

Abstract

Women's empowerment has been prioritised in the Kingdom of Saudi Arabia (KSA) recently, in line with the Saudi Vision 2030; albeit, women are still underrepresented in tourism industry. However, if robust women's empowerment is consolidated into planning and implementation processes, tourism can act as a vehicle for encouraging gender parity. This study examines the direct impact of women's empowerment (psychologically, politically, and socially) on sustainable tourism development (STD) and the indirect impact through tourism involvement. A total of 1000 women involved in the tourism industry in KSA filled out self-administrated questionnaires, analyzed using SPSS™ and Structural Equation Modeling (SEM) with AMOS. The results suggest that tourism involvement partially mediates the relationship between psychological and political empowerment and STD. Nonetheless, it fully mediates the relationship between social empowerment and STD. Several implications of the results for both policy-makers, tourism planners and tourism scholars are discussed.