The impact of visual design principles on classical aesthetic design for a web-based educational platform

Abstract

Studies have been done to investigate the influence of visual aesthetics on web-based educational platform, but little research has been conducted respecting which aspect of aesthetics, namely classical aesthetics, affects learning positively. We discussed the favourable effects of classical aesthetics on learning and proposed that classical aesthetics can be achieved by employing visual design principles to the design. The goal of this paper is thus to set up a classical aesthetic educational website based on visual design principles and studies the relationships among visual design principles and classical aesthetics. A survey was conducted with 213 undergraduates who learn about computer science. The results show that visual design principles have a positive impact on classical aesthetics. This implies that a web-based educational platform with classical aesthetics can be created by applying visual design principles.