The Impact of Values, Gender and Education on Creative Behaviour in Different Domains in Russian Regions

Abstract

This paper presents results of the research into different types of creative behaviour and their predictors in the Central and North-Caucasus federal districts of Russia (N=2046). The revised PVQ-R questionnaire of Schwartz for values measurement and the modified Creative Behaviour Inventory (CBI) of Dollinger for creative behaviour measurement were used. The model with five different domains of creative behaviour: visual art, literature, craft, performance, organizational creativity and generalized creativity was confirmed in a simultaneous CFA in both regions. This model with values, gender and level of education as predictors was tested using structural equation modelling with AMOS 19.0. Values, education and gender influence creative behaviour in different domains. The value of Openness to Change positively, and the value of Conservation negatively influence creative behaviour in different domains in both the regions. The impacts of gender and education on creativity have domain and regional specifics: craft is a ‘female’ domain of creativity whereas organizational creativity is a ‘male’ one; higher education promotes organizational and visual creativity in both regions and literature creativity in the North Caucasus.