Abstract
The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers
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https://doi.org/10.21608/ajccr.2024.221877.1069
Copy DOIPublication Date: Mar 31, 2024 |
The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers
Join us for a 30 min session where you can share your feedback and ask us any queries you have