Abstract
Egypt as one of the developing countries which confront a lot environmental challenges, environmental issues and green products culture is not a priority, spreading the ideas of going green and expanding the culture of green product purchase (GPP) is very important step which it need awareness campaign for green marketing to clarify for new generation the benefit of purchasing green products. Our paper will investigate how much young Egyptians university students are aware about green product (GP), if the awareness impacts their green product purchase (GPP) and how it might influence their consumer behaviour; we will discover what kind of factors could affect Egyptian university students buying behaviour of green products and green services.
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