Abstract
The function of TQM is extensively recognised as being a critical determinant in improving service quality in service organisations. The purpose of this research is to conduct an empirical study on cellular communication companies in Jordan, in order to analyse the impacts of TQM practices on service quality. This paper only looks at TQM practices from the Jordanian service industries. This paper will help many organisations to identify the strength and weakness points associated with TQM practices, and to develop a new vision with a new philosophy and strategy in order to enhance its future competitiveness. The data are collected from 192 managers of cellular communication companies in Jordan. The data were analysed using correlation and multiple regression analyses. This research finds that leadership, information and analysis, customer focus, continuous improvement, and supplier quality management have positive effects on service quality as perceived by Jordanian cellular communication companies’s mana...
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