Abstract
Select findings from a recent research project on EU credit institutions and banking are summarised. This project was part of a major review of the Single Market undertaken during 1996 by the European Commission; 39 separate reports within this review constituted the first extensive analysis of the impact and effectiveness of the Single Market Programme (SMP). A variety of research techniques were deployed in order to assess the impact of the SMP on the performance and strategic reactions of the banking and credit sector. A major finding is that the SMP appears to have been a significant contributory factor in shaping a new, more market-orientated strategic mindset by EU bankers. In particular the focal point of banking strategies has shifted away from collusion and regulatory capture towards competition and a greater emphasis on the role and demands of the external market.
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