The Impact of the Rise in Vegetable Prices on Vegetable Producer Behavior–Based on the survey of vegetable producers in Jiayu, Hubei Province

Pan Liu,Jun Ma

doi:10.1051/shsconf/20151701011

Abstract

In order to study the impact of the rise in prices of vegetables on vegetable producers, and to increase the revenue of vegetable producers, this paper does a survey by anonymous sampling questionnaire. Results shows that: most vegetable growers think that vegetable prices should rise and would continue to rise, and that vegetable prices would increase their revenue, thus in the coming year they would expand the planting scale of vegetable variety whose increase rate is the largest in this year. But because of the increase of logistics costs and production costs, some farmers benefit very little from the rising trend of vegetable prices. Most farmers expect too much in the trend estimation of the prices of vegetables and also lack of planning and forward-looking in production, thus the planting area of single variety is often decided by the market of previous year. According to analysis of the impact of the rise in vegetable prices on vegetable producer behavior, this paper gives the following suggestions to increase revenue of vegetable producers: change the mode of thinking, improve rural information platform, and increase capital investment for vegetable production base.

Highlights

In order to study the impact of the rise in prices of vegetables on vegetable producers, and to increase the revenue of vegetable producers, this paper does a survey by anonymous sampling questionnaire
Vegetable producers are the main body engaged in the activities of vegetable production, so the attitude of whom to the rise in vegetable prices directly determines the planting area of its vegetables[1]
We chose some vegetable producers in Jiayu, Hubei Province, and conduct a survey and research on the impact of the rise in vegetable prices on their behavior

Summary

The basic situation of farmers

This investigation was conducted in July to August, 2013 in Jiayu, Hubei Province by anonymous sampling questionnaire method, and the investigation respondent are two typical vegetable planting base--Panjianwan Town and Cape Town, where vegetable growers include both large and. Survey results show that the situation of market information sources of farmers is: the farmers who gets information relying on their own feelings and experiences accounts for 52%, from friends and family accounts for 37%, from a variety of social media accounts for 7%, from the government information department accounts for 2%, and from non-governmental organizations accounts for 2%. This indicates that the farmers are too narrow thinking: they mainly trust their own experience. A. government B. a variety of C. non-governmental D. own feelings E. friends and information sources information social media organizations and experiences family

The impact of rising prices of vegetables on vegetable farmers

Countermeasures and suggestions

Findings

Increase capital investment for vegetable production base