Abstract
The emergence of Covid-19 is very influential in all sectors of the world, one of which is the economic aspects and the welfare of workers began to weaken and freelance workers were vacated so that it affected the development of the creative industry that occurred in Sidoarjo City went bankrupt. Therefore the purpose of this study (1) Determine what methods can improve the development of creative industries in the midst of a pandemic in order to increase the income for the City of Sidoarjo, (2). Knowing the forms of welfare implementation of casual daily laborers in Sidoarjo City, (3). Knowing the difference in the welfare improvement of freelance workers before the pandemic and after the pandemic in Sidoarjo City. This study uses a Mix Method with a sample of 10 creative industries and 146 casual workers in the city of Sidoarjo. The first finding, this study explains that there are four methods it can be used, namely welfare, (2) competition, (3) growth and (4) innovation. Second, the welfare of casual daily workers 60% has not been implemented properly as seen from the fate of casual daily workers who do not have the strength and the means to fight for their fate when a pandemic is affected so that companies in the city of Sidoarjo that are engaged in the creative industry sector are allowed to continue to operate using protocols and SOPs that must be obeyed to reduce the unemployment rate in the city of Sidoarjo because the company is unable to provide wages when workers leave the Work Form Home. Third, a significant difference in which to improve the welfare of freelancers is realized by increasing the climate of high cooperation to be able to increase wages, working conditions, employment relationships, work safety and social security
Highlights
Creative industries can be interpreted as a very important component to building an economy to be more advanced so that the creative industries are mapped to be able to synergize the use of creativity, skills, and utilization of creative power and innovation power, Larassaty [1]
The weakening of the economy and the welfare of these employees affected the development of the creative industry, where Sidoarjo was one of the SME and UMKM developers who received the Natamukti award obtained from the International Indonesia Courcil For Smaal Business (ICSB) in 2018, Kominfo [4]
Based on the survey results of the Central Statistics Agency (BPS) Sidoarjo Regency explained that the number of workers absorbed by the category of medium and large industries 162,650 thousand workers but with the existence of the Covid-19 case has an impact on labor welfare which affects the number of casual workers who are vacated due to economic movements which weakened so that it affected the development of the creative industries that occurred in the city of Sidoarjo out of business, which affected 329 workers
Summary
Creative industries can be interpreted as a very important component to building an economy to be more advanced so that the creative industries are mapped to be able to synergize the use of creativity, skills, and utilization of creative power and innovation power, Larassaty [1]. Creative industries is a new analytic definition of industry in an economy where creativity is input and content or intellectual property, Potts & Cunningham [2] So it can be concluded that the creative industry can create a positive business climate, can strengthen the image and identity of the Indonesian nation, can support the use of renewable resources and is central to the creation of innovation and the formation of creativity. This makes economic actors pay attention to the development of the creative economy as well. This capital must be balanced with the welfare that will be obtained by every worker because the welfare obtained both salary and other support can affect the productivity of acompany
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