Abstract
The General Office of the State Council of China promulgated the National Nutrition Program 2017–2030 in 2017 to guide the people to improve their food supply and nutritional intake. This study uses qualitative and quantitative information which are analyzed to estimate the change in people’s food purchases following the implementation of the National Nutrition Program 2017–2030, and puts forward measures that should be taken by the competent authorities and stakeholders. We use the translog revenue function of the food industry, and based on the data of listed companies of Chinese food enterprises from 2015 to 2020, and this study find that the National Nutrition Program 2017–2030 has had a positive impact on people’s food purchases, and the impact is more obvious in people’s food purchases from large food manufacturers. Finally, we also provide regulators with public policy implications, and provide food manufacturers with development suggestions.
Highlights
Purchases: A Revenue-BasedThe purpose of this study is to explore the impact of China’s National NutritionProgram 2017–2030 (NNP) on people’s food purchases from the perspective of revenue
Y represents the sales of various food products carried out by the food enterprises; x1, x2, x3 represent the amount of input from management personnel, research and development (R&D) personnel and ordinary personnel respectively, and a represents the fixed asset input of the enterprise
After the promulgation of the National Nutrition Program 2017–2030 in June 2017, with the increasing demand for food purchases, the average REVENUE of China’s food industry reached ¥5530 million in 2017, and in 2018, it reached the highest level in history
Summary
Purchases: A Revenue-BasedThe purpose of this study is to explore the impact of China’s National NutritionProgram 2017–2030 (NNP) on people’s food purchases from the perspective of revenue. Managers and scholars have been interested in a series of impacts of policies These include studies of the Organic Foods Production Act [25,26,27], the British Food Safety Act [28,29,30], the US Food Safety Modernization Act [31,32,33,34], EU food law [35,36,37,38], chain restaurant menu labeling [39,40,41,42], sugar-sweetened beverage labels [43,44,45,46], sugary drink tax [47,48], fat tax [49,50,51,52,53], and healthy food subsidies [54,55,56,57,58]. Scholars believe that with the increasing dependence of students on competitive foods, the supply of unhealthy competitive foods in schools leads to the rapid increase of obesity [64]
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