Abstract

The European elections in 2014 were the first to be held after a long period in which EU-related news was prominent in the media. They were held after years of daily news about the euro crisis and after months of news about the popular uprising in the Ukraine against president Yanukovych, who had refused to sign the association agreement with the EU. This could have invited political parties to overcome the usual problem of low salience of EU issues by strongly profiling themselves on EU issues. Turnout at the 2014 EU elections, however, remained low, hinting that parties were unable to convert the attention for European issues into enthusiasm for their party at the European elections. This paper asks how vote choice was influenced by party campaigning on EU related issues. A news effects analysis based on a content analysis of Dutch newspapers and television, and on a panel survey among Dutch voters revealed that EU issues functioned as wedge issues: the more strongly parties were associated in the news with the euro crisis and the Ukraine, the less they succeeded in mobilizing voters.

Highlights

  • Issue This article is part of the issue “How Different Were the European Elections of 2014?”, edited by Wouter van der Brug, Katjana Gattermann and Claes de Vreese (University of Amsterdam, The Netherlands)

  • On the basis of the increase in EU related news one could have expected that political parties would have been able to convert the massive attention for European issues into enthusiasm for the EU issue positions of their party at the European elections: many studies showed or at least suggested that a poor EU visibility as indicated by a low amount of EU related news in previous EU election campaigns contributed to a low turnout in earlier EU elections (De Vreese, 2003; De Vreese, Banducci, Semetko, & Boomgaarden, 2006; Lefevere & Van Aelst, 2014; Schuck, Vliegenthart, & De Vreese, 2016; Schuck, Xezonakis, Elenbaas, Banducci, & De Vreese, 2011; Van Spanje & De Vreese, 2014; Wilke & Reinemann, 2005)

  • The average educational level (0.56), the average level of political knowledge (0.79), and news exposure (0.48) of the abstainers in the 2014 EU election are low as compared to 2014 EU voters

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Summary

Introduction

Issue This article is part of the issue “How Different Were the European Elections of 2014?”, edited by Wouter van der Brug, Katjana Gattermann and Claes de Vreese (University of Amsterdam, The Netherlands). The news media provided extensive coverage of president Yanukovych’s retreat in February 2014, the signing of the political part of the association treaty between the EU and the new government in Kiev on March 21th 2014, the annexation of the Crimean peninsula and the insurrection in eastern Ukraine. In what direction and to what extent was the vote for a party affected by the news coverage of that party’s stance on EU issues such as support for the EU debt nations to solve the euro crisis; or a treaty with the Ukraine, against the will of Russia?. The unique contribution is to show that the amplification of parties’ issue positions on EU related issues in the news media matters for electoral support— albeit not in a straightforward “more is better” fashion

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