Abstract
The present paper reviews available data about between-currency conversion strategies. Specifically, it compares conversion-strategy repertoires and execution before the euro changeover and 5.5 years thereafter. The data illuminate what between-currency conversion strategies people use, how they execute and select among them, why some strategies are favoured over other strategies, how long after the euro changeover people need to do conversions. These findings have important consequences for understanding how consumer behaviour may be facilitated by improving between-currency conversions, a key component for a successful currency changeover.
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