Abstract

The subject of the article is purpose of consumer behavior and its direct connection and interaction with ecological situation in the world. Several examples show that consumption which exceeds the normal level is determined by irrational goals and motives. These motives have essentially the nature of public ritual. They are supported by the social imitation instinct rather than by conscious individual goal setting. The irrationality and arbitrariness of consumption purposes therefore means also the irrationality of the goals and meaning of the production. The conclusion is that an economic system which is based on another alternative ultimate goals and meanings may be more effective in the face of a growing environmental crisis.

Highlights

  • The actions that people make and the choices they make for the consumption of certain products and services have a direct and indirect impact on the environment, as well as on personal and collective well-being

  • The current study examines the impact of key psychological variables on young consumers' sustainable purchase behavior

  • Drive for environmental responsibility has the highest impact on consumer sustainable purchase behavior

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Summary

Introduction

The actions that people make and the choices they make for the consumption of certain products and services have a direct and indirect impact on the environment, as well as on personal and collective well-being. Major environmental and social problems have arisen due to the rapid developmental activities undertaken by humans, especially since the industrialization era. On the one hand, such activities (irresponsible industrial practices) have been held responsible for global warming, depletion of natural resources and other environmental problems, and on the other, they have led to the creation of economic inequality among the various segments of society. A consumer society is where the desire to buy is cultivated, but where consumption itself is a meta-need, which underlies the whole system of fictitious needs created by the world of advertising and mass media. Consumer society is a set of relations where the symbolism of material objects, which acts as the meaning of life, dominates, enticing consumers to acquire things and thereby give themselves a certain status

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