The Impact of the English Language used in Social Media on English Language Learners at the Undergraduate Level in Sargodha

Abstract

Purpose: The study aimed to determine the strengths and weaknesses of the English language used in social media and its impact on English language learners at the undergraduate level in Sargodha. Approach/Methodology/Design: Five private colleges in Sargodha were selected through convenient sampling. A total of 82 learners participated in the study and the individual perception of each learner was recorded using a questionnaire as a data collection tool. Due to the nature of the study tool, descriptive and inferential statistical design was adopted to analyze the collected data using SPSS, version 20.0. The reliability of the questionnaire was substantiated using reliability statistics (Cronbach’s alpha). Findings: The results indicated that social media plays a vital role in advancing the language learnability of English language learners. It proved instrumental in enhancing vocabulary and improving the overall reading, writing, listening and speaking skills of the learners. It was also found that the overwhelming use of shortened forms, slang, and incorrect sentences on social media adversely affects the academic writings of the learners. However, the overall perception of the learners signified that social media positively impacts the learnability of the English language learners. Moreover, though practicing social media is imperative in learning the English language, the use of informal English language may prove a future risk to Standard English. Practical Implication: This research contributes to understanding the role of social media in language learning. The findings of the study present practical implications for teachers as well as learners to direct the teaching/learning process in a better way, adopting appropriate ways of writing English on social media. Originality/value: This study is different from other similar existing studies as it focuses the perception of the learners towards English language learning through social media in the Pakistani context, and empirically examines the impact of the English language used in social media on English language learners at undergraduate Level in Sargodha.