Abstract
After the international financial crisis, the world economy has entered a new stage of profound transformation. Against the backdrop of global penetration, cross-border integration, accelerated innovation and priority development, China's digital economy has made significant progress. High innovation of the digital economy will accelerate the penetration and integration of related industries, will form new models and new forms of business, will help optimize the structural structure of the economy of a country and the world. Retail is the closest commercial form of human livelihood, is an important driver of economic growth. In recent years, thanks to the rapid popularization of the mobile Internet, access to large data sets and other new technologies, retail has grown rapidly. This research examines the relationship, features of operation, and prospects for the development of the digital economy and retail in China. New models, forms of business, such as Internet road transport, e-commerce, Internet finance and intelligent logistics, have been formed to promote the development of services. Under the influence of the Internet, retail trade has undergone great changes: the convenience and intelligence of retail terminals have been improved, and the variety of retail services has been enriched. The Research Development Institute identifies six aspects of China's digital economy development: infrastructure, integrated programs, enterprise transformation, public administration transformation, regional development and digital governance. E-commerce companies should be encouraged to develop their own brand, strengthen cooperation with traditional retailers, which already have their own permanent reputation, a well-known brand. At the same time, appropriate platforms for business expansion in rural areas and international markets should be supported. In China, in today's business environment, the digitalization of the economy is the main vector of movement. Many relevant measures have been implemented in the country, especially in the retail sector, which require scientific support in the future.
Highlights
New models, forms of business, such as Internet road transport, e commerce, Internet finance and intelligent logistics, have been formed to promote the development of services
Downturn, with the continuous rapid growth of the number Second, in the few years is deepening reform in our of Internet users, China's digital economy ushered in a country, accelerate transformation of the mode of period of rapid growth from 2003 to 2012, with the economic development of Gong Jian Qi, under the trend emergence of new forms of business
From 2014 to 2019, the contribution rate of digital economy to economic growth was above 50%
Summary
THE IMPACT OF THE DEVELOPMENT OF THE DIGITAL ECONOMY ON RETAIL TRADE ENTERPRISES IN CHINA. Е. н., професор, професор кафедри обліку і оподаткування, Сумський національний аграрний університет, м. Суми Хайлянь Джун, магістрант, Сумський національний аграрний університет, Суми
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