Abstract

This article aims to examine the relationship between the COVID-19 pandemic and Amazon company, one of the most preferred online shopping companies. In doing this, we analyze the relationship between stock prices and sales. Since the COVID-19 virus outbreak on December 1, 2019, online shopping demand has increased exponentially. The main reasons for this are shutdowns and voluntary or mandatory quarantine decisions that occur with the disease becoming a global epidemic. With the increasing number of cases, there has been an increase in these closures and quarantines. People who prefer online shopping and have made a habit may have continued this habit when cases decrease at specific periods, measures relax, and closures reduce. The analysis results can contribute to studies on new habits that households have acquired in extreme conditions.

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