Abstract
ABSTRACTThis study is to investigate the impact of the causality between work–family conflict (WFC), well-being, and leisure coping strategies on tour professionals, and to verify the regulating role played by leisure coping strategies. The results suggest that when a tour professional experiences a high degree of WFC, perceived well-being is reduced. Applying leisure coping strategies affects the well-being of tour professionals to a high degree, and significantly regulates the relationship between WFC and well-being. To emphasize the role of internal marketing, this study concludes that leisure coping strategies must incorporate measures that provide direct benefits to tour professionals.
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