Abstract

Base on combined ARMA model, the impact analysis of the 29th Olympic Games on Beijing inbound tourism shows that the 29th Olympic Games promote the inbound tourism in Beijing in the general. The 29th Olympic Games had a prominent pro-Olympic promoting effect on Beijing inbound tourism and an obvious crowding-out effect on Beijing inbound tourism in the Olympic year when the 29th Olympic Games was held. Post-Olympic valley effect did not appear in Beijing inbound tourism market. With the 2022 Beijing Winter Olympic Games coming soon, in order to strengthen the long-term impact of the Olympics on Beijing inbound tourism, further policy support is needed.

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