Abstract
<p>The research explores the effect of talent management on improving organization reputation through exploring the relationship between talent management variables (discover, inspire, transform) and reputation variables (self-enhancement, self-verification, frequency of interaction). The first part of the project introduces a literature review of the importance talent management and reputation and their role on dealing with the competitive market. Next, the paper introduces the variables and the theories, after which the final results are presented and recommendations are proposed.</p>
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