The impact of sustainable consumption behaviour on natural resource conservation in China: A cross-sectional analysis

Abstract

This investigation assesses the impact of sustainable consumption behaviour (SCB) on natural resource conservation (NRC) in China, exploring the moderating roles of government environmental policy (GEP), environmental consciousness, and alignment with the Sustainable Development Goals (SDGs). Through a cross-sectional analysis, data were collected via random sampling from the Chinese populace between 2020 and 2021. A novel analytical model was utilized, enriching the NRC discourse by empirically substantiating the hypothesized relationships. Findings reveal a substantial positive influence of SCB on NRC, with GEP, environmental consciousness, and SDGs acting as critical moderators. The outcomes suggest imperative policy implications for the Chinese authorities to enhance environmental policies in harmony with the SDGs and to elevate environmental consciousness among citizens. By amalgamating SCB, GEP, environmental consciousness, and SDGs into an integrated framework, this examination contributes a novel perspective on their collective impact on NRC within China's dynamic environmental milieu. It highlights the pressing need for policy reform and practice modification to align with both national and global environmental sustainability imperatives. This study serves as a call to action for the implementation of strategic environmental policies that not only safeguard natural resources but also foster a sustainable relationship between consumers and the environment.