The Impact of Sustainability on the Consumer’s Purchase Intention

Abstract

Sustainability means intersecting our own needs without negotiating the ability of future generations to meet their own needs. In addition to natural resources, we also want social and economic resources. Sustainability is not just green politics. Sustainability is the progression of living within the limits of existing, natural, physical, and social resources in ways that allow the living organizations in which humans are fixed to thrive in endlessness. Purchase intention refers to a customer's willingness to purchase a specific good or service. The dependent variable, purchase intention, is influenced by both internal and external variables. An indicator of a respondent's attitude towards making a purchase or using a service is their purchase intention. The research goals are to test the impact of sustainability on consumers’ purchase intention. By applying it on mineral water consumers to test this impact. Data were collected through a structured questionnaire of 25 questions and answered by 138 respondents. Data were analyzed through reliability analysis, normality test and correlation test. The research summary indicates that there is a direct relationship between sustainability and purchase intention. It also indicates that there is a positive impact of sustainability on purchase intention.