Abstract
Hatsune Miku is the first virtual singer who is currently achieving success, even up to the world level. Miku has a large number of fansbase, like a famous singer. Its popularity also helps Crypton Future Media, as the company maker of Miku, to collaborate, forming a supply chain partnership with several big companies, to bring Miku into real products, which fans can have. This literature review explores this literature study explores Miku's development ever since it was created, until it became famous, and gave rise to a unique supply chain partnership. Researcher using systematic literature review method, with the aim of understanding how big the impact of Supply Chain Partnership and Market Driven from the success of virtual singer Hatsune Miku to consumer behavior, both from the general public and fans. The impact of this unique supply chain partnership is to make consumers loyal and feel close.
Highlights
IntroductionEven in his own country, Miku is already considered a national identity of Japan [2]
Partnership is mostly done between Crypton Future Media and big companies in Japan or the world, to realize Hatsune Miku, which is a virtual singer into real products, and be involved in advertising
The conclusion that can be drawn from this research is with the popularity of virtual singers like Hatsune Miku, Crypton company take steps partnership with other companies to be able to meet consumer demand
Summary
Even in his own country, Miku is already considered a national identity of Japan [2]. The purpose of this study is to understand how big the impact of Supply Chain Partnership and Market Driven from the success of Hatsune Miku virtual singer to consumer behavior, both from the general public and fans. Partnership is mostly done between Crypton Future Media and big companies in Japan or the world, to realize Hatsune Miku, which is a virtual singer into real products, and be involved in advertising. Remain loyal to follow Miku's development, and buy products intensely, and create new markets in Japanese music world
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